By Alex Kachko
It’s time to continue our list of AdWords account regulation knowledge. See the begining of this theme in the previous post entitled Simple 50 Google AdWords management rules, Part 1.
We finished with what benefits you recieve if you set up a “branded” campaign or group. Here comes what is by no means less important.
27. The best keywords have to be in their own groups.
28. When due to SEO skills your site appeared on the first page of organic results by some keywords, then don’t stop bidding on those keywords. Do you see why? The density of your name on the first page increased since you appeared on both organic and sponsored results.
29. A huge number of keywords is good only when they are all relevant. Relevance – is the key factor!
30. Experiments being safe, create a special campaign with a small budget for new, faithless keywords and keyphrases.
31. Try to find out what bidding strategy is the most profitable. Choose “Standard” vs. “Accelerated” budget.
32. Ad scheduling is a very powerful tool, especially for local businesses.
33. Call a conversion optimiser to help you enrich conversions and reduce costs.
34. IP exclusion as GEO targetting tool could be helpful to get rid of undesirable traffic and target your business more accurately.
35. Keep in mind that by default a new campaign is Canada (CA) targetted.
36. Ads position on Content network has huge influence on CTR, you know it. Use Position preference tool to find the best place for your ads.
37. Before rising bids just think if it’s so neccessary now. Often your bids for a keyword may significantly exceed the required bid.
38. Sort Ad groups or keywords by Cost per Conversion metric while analysing cityes or areas in AdWords tab of your Google Analytics account.
39. You still don’t know how to find Google AdWords (GAdw) data in Google Analytics (GA)? Hurry up and link both GAdw account and GA account.
40. Use Google conversion tracking and Google Analytics in tandem to get comprehensive analytics data.
41. Depending on different conditions it’s sometimes not so necessary to occupy the first page in search results.
42. Haven’t I already told you to link Google AdWords and Google Analytics?
43. As both GAdw and GA provide different types of reports, select the best ones for you and set up mailing of this reports weekly or monthly.
44. Look at changes, create one report for past several moths and segment it by a week.
45. Try to find which place on the sponsored side of result page is most convertable; according to the results try to configure keywords and Ads.
46. You should be aware of what changes your competitors make on their site (landing page redesign, new features, etc.), it could be done to gain a higher CTR.
47. The aditional tool that helps us to understad: “what the heck this world needs?!” is Google Insights for Search. It’s totaly free and has different filter types for search segmentation: seasonality, country, categories, etc.
48. Also you can track the changes you made in account in “My change hystory”. It is located at Tools tab of AdWords account interface.
49. Sometimes your Ads or keywords could become disapproved. Check the Disapproved Ads storage to know why and which of your Ads are banned.
50. And the last but not the least tip in this list is about Account Snapshot, which is your Dashboard for AdWors. Configure it according to your needs and you’ll be aware of what happens on your account in seconds after login.
I hope these simple rules will help you get more and save 😉