With Thanksgiving and Eid al-Adha (Kurban Bayram) you could not expect much of this week: decisions were taken longer than usual, and a number of clients left for the holidays.
However, there appeared a distinct sign of the new trend: augmented reality in mobile devices. What is it about? Augmented reality adds a virtual informative and entertainment content relative to where you are, what you do, or what you look at. In simple words, augmented reality is when you see this world through the screen of your iPhone.
The concept of augmented reality is huge. The simplest implementation is when your device knows your location and displays best deals, shops and sightseeing nearby. More complex applications take this concept to its full and allow for example the following: you can point your device’s camera at a building, and you will get the building name and address shown next to it, along with links to Wikipedia, images taken by other users, and profiles of other users who visited or liked this place.
The concept is very interesting and the market is almost empty right now. Augmented reality can be a very good opportunity for investment.