Simple 50 Google AdWords management rules, Part 1.

Yesterday I was happy to attend the web seminar by ROIRevolution, the Google AdWords qualified and Google Analytics authorized company. The webinar was named as “50 Ways to Make Your AdWords Advertising Drive More Response and More Profit”.
The knowledge I recieved was very direct and clear for understanding. And, due to it great sense, I thought to share this information with the world, ’cause everyone should be involved.

I decided to share this information in two parts, today I’ll tell the first half. Let’s begin.

1. Use Negative keywords to avoid irrelevant traffic
2. Logically organize your campaign structure for freely swimming through your AdWords acct
3. Separate campaigns with Search advertizing and Content Network advertising
4. Keep in mind that bids differ for various match types of keyword
5. Position 1-3 won’t surely lead to incredible conversions

6. Evently revise positions that your ads occupy on Content Network
7. Also it is not the best way to make changes to account from dusk till dawn, some time is required for system to collect statistics
8. Promote benefits, not features in Ad text
9. Test at least two Ads in every AdWords group: when you found the better ad text, then try to find a better one
10. Examine CTR and Cost per Conversion of each Ad

11. It is a good practice to include keywords and key phrases in the headline of Ads
12. Use Call2Action in the bottom line of Ads
13. Using “&” instead “and” will help you to save place for Ad text
14. Attract attention in Ads that you place in Content Network
15. Try to provide a “unique selling proposition” in your Ads
16. “Words That Sell” by Richard Bayan

17. DON’T USE ALL IN CAPS, there are much more ways to impress your point
18. Ads that are straight to the point work better.
19. In order to get rid of unwanted customers, include price in Ad text
20. Want to increase QS, than you have to improve CTR
21. Use several landing pages, don’t sent all traffic on single page – your customers need space for choice

22. Keep out of money wars for Ads positions
23. According to your market include “free”, “no charge”, “open” and so on in your negatives
24. Do not neglect matching types when you create keywords
25. It may be profitable to create campaign based on your competitors terms, but be careful and smart with this advice
26. Maybe special “branded” campaign with different versions of your company name or site title will bring you additional traffic. Look at example: HireRussians, www.hirerussians.com – is right name, Hirerussians, hire russians, hire russian, hirerussian – variations of our brand name, which may be, and according to Google Analytics it is, used as search query to find our company in the Internet

Don’t you agree that this is pretty useful for advertisers who interested in successful AdWords account management? I think you do, and if so, come back soon for the second part.

In addition, today I was involved in very interesting game provided by collaboration of Google and Virgin America, Day in the cloud. It was some kind of intellectual game, duiring one hour every participants answers questions from various part of life and solves puzzles. The most amaizing was the fact, that here, in Novosibisk, was rain after which beautiful clouds appeared on sky of wonderfully blue colour. You can see it on image below, view from our office window.

Adios!